National Pet Month

Sponsor National Pet Month

National Pet Month is a registered charity, unique in bringing together animal welfare charities and professional bodies, pet businesses, schools, youth groups and pet lovers with the common goal of improving the welfare of pets. The trustees are National Office of Animal Health (NOAH), Pet Food Manufacturers’ Association (PFMA) and Pet Care Trust (PCT).

Each year our messages are conveyed across the country under a central theme, and in 2012 we will be focusing on health and fitness The mainstay of the month is local events run throughout the UK by supporters, from vet practices to pet shops, and in schools and by charities.

National Pet Month’s aims are to:

Benefits of sponsorship

In 2011 our principal sponsors was Royal Canin and Companion Care was a Silver sponsor.

2011 was a great year for National Pet Month - Read more

  • Media interest continued both nationally and regionally - NPM is definitely a calendar event not to be missed!
  • Millions of people had the opportunity to see National Pet Month articles in the national, regional or specialist press, with around 300 pieces of coverage
  • The majority of this press coverage highlighted the promotion of responsible pet ownership and healthy pets
  • Crufts provided the public launch to the Month’s activities, with a ‘pin the tail on the dog’ competition attracting great interest and the opportunity to work with principal sponsors Royal Canin.
  • Nearly 16,500 people visited the National Pet Month website in the run up and during the month, looking at 57000 pages . – Over 3600 are registered as supporters
  • Over 530 event packs were sent out – all easy to find on the website through the new interactive map.
  • National Pet Month entered social media through Facebook and Twitter – with Twitter having over 750 followers!
  • At least £12000 raised for at least 25 animal charities
  • A photographic competition was run in conjunction with ‘Your Cat’ and ‘Your Dog’ magazine called Pets in Love.
  • The Pet Nose Day schools art competition encouraged children to get in touch wit their creative side and make a mask of their favourite pet.
Sponsorship Benefit

Package

Bronze
Sponsors £4,500

Silver  
Sponsors £9,000

Gold
Sponsors
£16,000

Platinum
£50,000

ONE ONLY!

Sponsor’s name prominently included in all promotion media produced by NPM

 

 

 

Opportunity to shape promotional plans and activities for NPM 2012

 

 

 

Opportunity to use NPM name and logo on all visual material produced by sponsor for duration of NPM (prior agreement with NPM trustees required)

 

 

 

Opportunity to work with NPM PR agency

 

 

 

Support from NPM trustees

 

 

 

Quote from sponsor in sponsor announcement press release

 

 

 

Inclusion in editors’ notes on all NPM press releases

Logo on NPM headed paper and ‘blank’ event posters

 

 

Sponsor logo and link to website as footer on every page of NPM website

 

 

 

Logo prominently placed on homepage of NPM website and link to company site

 

 

Logo on Supporters page of NPM website and link to company site

75 word profile on the NPM website

 

 

50 word profile on the NPM website

 

 

 

25 word profile on the NPM website

 

 

 

NPM logo on supporter’s website

Opportunity for inclusion of feature in NPM e-newsletter - page

 

 

 

Opportunity for inclusion of feature in NPM e-newsletter – half page

 

 

 

Opportunity to mail leaflet to supporters (if they have agreed)

 

 

 

Opportunity to insert leaflet in all event holder packs

 

 

Opportunity to insert leaflet in agreed segments of  event holder packs

 

 

 

Logo on all event holder packs

 

 

Opportunity to run specialised competition with joint NPM/Sponsor press release

 

Presence at Crufts via NPM stand

Password to contribute to NPM blog (if available) and link up through social media