Sponsor National Pet Month

National Pet Month is a registered charity, unique in bringing together animal welfare charities and professional bodies, pet businesses, schools, youth groups and pet lovers with the common goal of improving the welfare of pets. The trustees are National Office of Animal Health (NOAH), Pet Food Manufacturers’ Association (PFMA) and Pet Care Trust (PCT).

Each year our messages are conveyed across the country under a central theme, and in 2012 we will be focusing on health and fitness The mainstay of the month is local events run throughout the UK by supporters, from vet practices to pet shops, and in schools and by charities.

National Pet Month’s aims are to:

promote responsible pet ownership
make people aware of the benefits of pets for people and people for pets
increase public awareness of services available from professionals who work with animals
raise awareness of the role, value and contribution to society of working companion animals

Benefits of sponsorship

To promote responsible pet ownership and animal welfare
The opportunity for your company to be involved with the biggest UK Pet Event in 2012
To help raise money for pet charities
Positive PR for your company and your brands
Direct marketing to your target audience
Increased brand awareness
Development of corporate social responsibility by linking with a really exciting charity

In 2011 our principal sponsors was Royal Canin and Companion Care was a Silver sponsor.

2011 was a great year for National Pet Month - Read more

Media interest continued both nationally and regionally - NPM is definitely a calendar event not to be missed!
Millions of people had the opportunity to see National Pet Month articles in the national, regional or specialist press, with around 300 pieces of coverage
The majority of this press coverage highlighted the promotion of responsible pet ownership and healthy pets
Crufts provided the public launch to the Month’s activities, with a ‘pin the tail on the dog’ competition attracting great interest and the opportunity to work with principal sponsors Royal Canin.
Nearly 16,500 people visited the National Pet Month website in the run up and during the month, looking at 57000 pages . – Over 3600 are registered as supporters
Over 530 event packs were sent out – all easy to find on the website through the new interactive map.
National Pet Month entered social media through Facebook and Twitter – with Twitter having over 750 followers!
At least £12000 raised for at least 25 animal charities
A photographic competition was run in conjunction with ‘Your Cat’ and ‘Your Dog’ magazine called Pets in Love.
The Pet Nose Day schools art competition encouraged children to get in touch wit their creative side and make a mask of their favourite pet.

Sponsorship Benefit	Package
Sponsorship Benefit	Bronze Sponsors £4,500	Silver Sponsors £9,000	Gold Sponsors £16,000	Platinum £50,000 *ONE ONLY!*
Sponsor’s name prominently included in all promotion media produced by NPM				√
Opportunity to shape promotional plans and activities for NPM 2012				√
Opportunity to use NPM name and logo on all visual material produced by sponsor for duration of NPM (prior agreement with NPM trustees required)				√
Opportunity to work with NPM PR agency				√
Support from NPM trustees				√
Quote from sponsor in sponsor announcement press release				√
Inclusion in editors’ notes on all NPM press releases	√	√	√	√
Logo on NPM headed paper and ‘blank’ event posters			√	√
Sponsor logo and link to website as footer on every page of NPM website				√
Logo prominently placed on homepage of NPM website and link to company site			√	√
Logo on Supporters page of NPM website and link to company site	√	√	√	√
75 word profile on the NPM website			√	√
50 word profile on the NPM website		√
25 word profile on the NPM website	√
NPM logo on supporter’s website	√	√	√	√
Opportunity for inclusion of feature in NPM e-newsletter - page				√
Opportunity for inclusion of feature in NPM e-newsletter – half page			√
Opportunity to mail leaflet to supporters (if they have agreed)				√
Opportunity to insert leaflet in all event holder packs			√	√
Opportunity to insert leaflet in agreed segments of event holder packs		√
Logo on all event holder packs			√	√
Opportunity to run specialised competition with joint NPM/Sponsor press release		√	√	√
Presence at Crufts via NPM stand	√	√	√	√
Password to contribute to NPM blog (if available) and link up through social media	√	√	√	√