Sponsor National Pet Month

National Pet Month is a registered charity, unique in bringing together animal welfare charities and professional bodies, pet businesses, schools, youth groups and pet lovers with the common goal of improving the welfare of pets. The trustees are National Office of Animal Health (NOAH), Pet Food Manufacturers’ Association (PFMA) and Pet Care Trust (PCT).

Each year our messages are conveyed across the country by a PR campaign under a central theme. In 2008 it was ‘Great British Pets’ and in 2009 it was ‘Healthy, Happy Pets' where we celebrated the role of pets in our lives, giving great tips on how to look after them responsibly to keep them healthy and happy. The mainstay of the month is local events run throughout the UK by supporters, from vet practices to pet shops, and in schools and by charities.

National Pet Month’s aims are to:

promote responsible pet ownership
make people aware of the benefits of pets for people and people for pets
increase public awareness of services available from professionals who work with animals
raise awareness of the role, value and contribution to society of working companion animals

There is the exciting opportunity for a new Platinum sponsor for 2010 events. Our Platinum sponsor has the opportunity to strongly influence outline plans and theme for the subsequent year’s National Pet Month, which will run from 3 April - 3 May 2010.

In 2009 our Sponsors were IAMS (Platinum), Pfizer (Gold) and Countrywide (Bronze).

2009 was a great year for National Pet Month - Read more

Media interest continued both nationally and regionally - NPM is definitely a calendar event not to be missed!
Over 45 million people had the opportunity to see National Pet Month articles in the national, regional or specialist press, with nearly 500 pieces of coverage
One third of this press coverage highlighted the promotion of responsible pet ownership, and 36% mentioned healthy pets
Partnership with the Independent newspaper gave excellent national coverage to the week
Crufts provided the public launch to the Month’s activities, with a ‘pin the tail on the dog’ competition attracting great interest
Using the 2009 theme, a ‘Healthy Pets Make Happy Pets’ photographic competition was organised in conjunction with Your Dog/Your Cat magazine
The winning photographs were displayed on the National Pet Month stand at the brand new Ultimate Pet Show, which acted as the climax to National Pet Month
Over 11,250 people visited the National Pet Month website in the run up and during the month – over 1000 registered as supporters – why not join this number and keep in touch!
A record number of events – over 450 – the length and breadth of the UK were registered on the National Pet Month website and £64,000 raised!
At least 37 animal charities during the month
Fantastic ‘Healthy Pets Make Happy Pets’ school art competition helped reinforce the benefits of pets to children
Fantastic ‘best event’ winner – Bath and Frome pets
Thanks to our 2009 sponsors - Iams, Pfizer and Countrywide

Sponsorship Benefit	Package
Sponsorship Benefit	Bronze Sponsors £4,500	Silver Sponsors £9,000	Gold Sponsors £16,000	Platinum £50,000 *ONE ONLY!*
Sponsor’s name prominently included in all promotion media produced by NPM				√
Opportunity to shape promotional plans and activities for NPM 2010				√
Opportunity to use NPM name and logo on all visual material produced by sponsor for duration of NPM (prior agreement with NPM trustees required)				√
Opportunity to work with NPM PR agency				√
Support from NPM Liaison Manager & NPM trustees				√
Quote from sponsor in launch press release				√
Inclusion in editors’ notes on all NPM press releases	√	√	√	√
Logo on NPM headed paper and event posters			√	√
Sponsor logo and link to website as footer on every page of NPM website				√
Logo prominently placed on homepage of NPM website and link to company site			√	√
Logo on Supporters page of NPM website and link to company site	√	√	√	√
75 word profile on the NPM website			√	√
50 word profile on the NPM website		√
25 word profile on the NPM website	√
NPM logo on supporter’s website	√	√	√	√
Opportunity for inclusion of feature in NPM e-newsletter - page				√
Opportunity for inclusion of feature in NPM e-newsletter – half page			√
Opportunity to mail leaflet to supporters (if they have agreed)				√
Opportunity to insert leaflet in all event holder packs (approx 1000 packs)			√	√
Opportunity to insert leaflet in agreed segments of event holder packs		√
Logo on all event holder packs			√	√
Opportunity to run specialised competition with joint NPM/Sponsor press release		√	√	√
Presence at Crufts via NPM stand	√	√	√	√
Password to contribute to NPM blog	√	√	√	√